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Consumer market study on the
functioning of e-commerce and
internet marketing and selling
techniques in the retail of
goods
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Project summary:
Covering all EU Member States, Norway and Iceland,
the e-commerce study provided answers to three
principal questions:
1.
Is e-commerce of goods in the EU
delivering its full potential in
terms of consumer welfare
(price, choice, quality and
adequate protection) across the
entire retail sector in the
internal market?
2. If
not, what is the size of the
missing potential, what are the
main obstacles, and what
corresponding remedies should be
envisaged?
3. Why has
e-commerce developed more
extensively in some Member
States, and not others?
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Client/Financing Institution:
European Commission, DG Health and Consumers
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 View
final report
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