Consumer market study on the functioning of e-commerce and internet marketing and selling techniques in the retail of goods

Project summary:
Covering all EU Member States, Norway and Iceland, the e-commerce study provided answers to three principal questions:

1. Is e-commerce of goods in the EU delivering its full potential in terms of consumer welfare (price, choice, quality and adequate protection) across the entire retail sector in the internal market?

2. If not, what is the size of the missing potential, what are the main obstacles, and what corresponding remedies should be envisaged?

3. Why has e-commerce developed more extensively in some Member States, and not others?

Client/Financing Institution:
European Commission, DG Health and Consumers

04/2012 – 10/2013

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